OEM & Licensing Program

Give Your CRM / CRM-like
Enterprise-Class Outlook Integration
Under Your Own Brand

Talk to Our Partnerships TeamSee a Real Example
WHY LICENSE INSTEAD OF BUILD

Outlook & Microsoft 365 integrations
require specialized knowledge & expertise.
We know! We've been doing it for over 20 years

Users regard Outlook as mission-critical and demand robust, enterprise‑grade product
Selecting a mature product with a proven track record is simply a smarter decision

Faster Time-to-Market

Developing and supporting Outlook integration is a challenge which requires you to invest in a long, steep and expensive learning curve. Implicit allows you to launch a proven, production-tested integration much faster.

Redirect Engineering to Your Core Product

Microsoft 365, Exchange and Outlook APIs change constantly and are expensive to keep up and maintain. Free your team to invest in what differentiates your CRM, not in keeping an Outlook plugin working.

Continuously Improved,
at No Extra R&D Cost

New Outlook, classic Outlook, Windows, Mac, Web, mobile, AI - Implicit tracks Microsoft's platform changes and new releases and ships improvements to every licensed partner automatically.

Fully White-Labeled

Your name, your logo, your branding, your customer relationship.

Outlook Quirks

Beyond the long, steep, and expensive learning curve, you'll find that it takes a long time to thoroughly learn and understand all of Outlook's quirks and undocumented API behavior. Implicit has already built this knowledge.

You Provide the API, We'll Develop the Integration

Implicit FrontEnd is built from the ground up to support different CRM systems by replacing the API layer. Over the last two decades, Implicit has worked with many OEMs to integrate its product with their CRM systems.

THE PRODUCT

Intuitive & Easy to Use.
Powerful at Every Level

Choose the integration depth that matches your platform and your users – from an extensive, power‑user‑focused integration, through an optional AI‑driven experience, to a lightweight, fully transparent server-side sync.

Configurable Outlook Side-Panel

Side-panel shows context-aware CRM information alongside emails, enabling users to take quick, informed actions without leaving their inbox. It automatically identifies and displays CRM contact / account records and recent business activity. Fully configurable by your CRM admin.

Email Archiving to CRM

Archive emails to CRM records manually or automatically. Tools range from a simple One-Click archive, an advanced tool to archive to multiple standard and custom CRM records and a powerful rule-based engine for automatic archiving.

Full Two-Way Calendar & Contact Sync

Keep your Outlook calendar and contacts in sync with the CRM via a full two-way synchronization process. Runs periodically in the background or on demand. You control what data is synced, in which direction and how often.

Centralized Configuration

Administrators can centrally manage user configurations including accessible CRM modules, side panel content and layout, synchronization settings, and email archiving rules - all from a single admin interface.

OEM Customization

Core features are customized and tailored to your CRM's requirements, capabilities, and API.

OUR PRODUCT LINE

Choose the Right Fit for Your CRM

Select the integration depth that matches your platform and your users – from an extensive, power‑user‑focused integration, through an optional AI‑driven experience, to a lightweight, fully transparent server-side sync.

Enterprise Class
Implicit FrontEnd

Our flagship product. A configurable Outlook side-panel allows user to view, edit and create CRM records directly from Outlook, powerful rule-based email archiving, full two-way calendar and contact sync - built for CRM power users who live in Outlook all day.

Optional Add-On
AI Edition

Provides powerful AI capabilities that turn every customer interaction into clear, actionable insights, right inside Outlook. Condense long and complex email threads and meetings' transcripts into concise summaries and share them with their teams through the CRM.

Lightweight Sync
Microsoft 365 / On-Prem Exchange Connector

Synchronization Gateway centrally managed by IT/CRM admins. No desktop install. Keeps Outlook and CRM data in sync via automatic two-way calendar/contact sync and rule-based automatic email archiving.

TRACK RECORD

Two Decades Building
Outlook Integrations

Extensive experience building custom Outlook add‑ins for Fortune 500 companies and SMBs. For the last 15 years, we’ve specialized in the OEM market, delivering white-labeled products for CRM and CRM‑like SaaS platforms across multiple verticals, including financial services, insurance, legal, healthcare, recruiting, real estate, and more.

2004

Founded in Silicon Valley

2009

Launched Implicit Sync - our original OEM platform for CRM & SaaS vendors

2015

Launched Implicit FrontEnd, our flagship integration with Salesforce, SugarCRM and SuiteCRM

20+ yrs

Of Outlook & Exchange integration expertise

OEM licensing isn’t new territory for us. In 2009, Implicit released Implicit Sync, a “plug and play” Outlook integration platform built specifically for CRM and SaaS vendors to license and embed in their own products.
It was adopted by many software vendors.

Example of a Fully Customized and Tightly Tailored Outlook Integration

PROVEN IN PRODUCTION TODAY

Implicit has been an intelliflo partner for the last 13 years. intelliflo originally licensed the Implicit Sync product under their own brand name and offered it to their customers in the financial advisors space. In 2025, Implicit customized its Implicit FrontEnd product and tightly tailored it to integrate with intelliflo office.

See the intelliflo office integration ›

HOW LICENSING WORKS

From first call to launch

Discovery Call

We learn your CRM, your API, your customers' workflows and where your current Outlook experience falls short.

Scoping and Specifications

We work with you and your development team to define the scope and functionality of the Outlook integration. We develop specifications.

Integration & Testing

We implement the APIs, connect to your platform and run through an extensive QA cycle. We then deliver it to you for acceptance testing.

Documentation

We deliver a detailed ``Admin Installation Guide`` and a ``User Guide`` fully customized to your product.

Microsoft AppSource

We work with you and assist you in the process of acquiring the required Microsoft certification to list the product under your brand name on Microsoft Marketplace.

Support Training

We provide first-line support training to your support team and a second-line support training to your engineering team.

Support & Maintenance

We provide third-line support to your engineering team. We continue to deliver product updates, improvements and support for new Outlook releases.

FAQ

Frequently Asked Questions

Does the OEM license apply to source code or executable code only?

The OEM license is executable code only. You continue to own all intellectual properties to your own product and Implicit continues to own all intellectual properties to its products.

Where is the software installed?

Implicit FrontEnd consists of two components:

Implicit FrontEnd Add-in – Installed on either Microsoft 365 or Exchange on-prem. It can be installed through the admin center on corporate accounts or by users on their individual accounts. If installed by an admin, the admin can select the users or groups who are given access to the add-in.

Implicit FrontEnd Desktop App – Works tightly in conjunction with the Outlook add-in and offers features such as calendar and contact sync and auto-email archiving. The desktop app is installed by users directly from the add-in or deployed centrally by administrators using tools such as Microsoft 365 Intune to deploy MSIs to a pre-defined group of Implicit users.

What Outlook platforms are supported?

  • Outlook: Classic, New Outlook
  • Outlook Online: Microsoft Edge, Google Chrome, and Safari.
  • Microsoft 365 / Exchange: Microsoft 365 or Microsoft Exchange (2016 and higher)
  • Windows: Microsoft Outlook on Windows (Windows 11, Windows 10, Windows Server 2019, Windows Server 2016, Windows Server 2012 R2)
  • IT Infrastructure: Individual desktops, Citrix, Remote Desktop, VDI
  • Mac: Microsoft Outlook for Mac (macOS 10.14 Mojave or later).
  • Mobile: IOS and Android devices

Note: Not all functionality is supported on Mac or mobile.

Do you replace our engineering team, or work alongside them?

We work alongside your engineering team to define what integration is feasible, develop the specifications and implement the API.

Does Implicit have any access to our customers' data?

No. Implicit does not have any access to CRM data. It does not process or store any CRM data on its own servers. All CRM data, including emails, is processed locally by the Implicit software on end users’ desktops between the CRM, Microsoft 365 (or on-premises Exchange), and Outlook. It is never transmitted to or stored by Implicit.

The only data that Implicit processes and stores is licensing-related data, including user email address, CRM user ID, software version, install/update dates and times, and IP address.

How long does it take to launch?

Timeline depends on the scope of integration, CRM’s architecture, available APIs and what changes are required at the application layer to tightly tailor it to your CRM. We will be able to give more accurate estimates once we start the discussion and learn about your CRM and API capacities.

Let's talk about licensing Implicit for your platform.

Tell us about your CRM and where your Outlook experience falls short today – we’ll take it from there.

Talk to Our Partnerships Team